Chief Marketing and Development Officer, Indigenous Tourism BC (ITBC)
Paula is of Hesquiaht and Squamish Nation descent, born and raised in the Nuu-chah-nulth territory on Vancouver Island. She has worked in leadership roles in the tourism industry for 20+ years. She has worked for the Indigenous Tourism Association of BC for the past 17 years and has been part of the industry's growth and success by driving results with strategies and marketing that work. Her extensive business development experience includes business planning, market research and market plans for Indigenous communities and businesses in every corner of the province.
She sat on the steering committee for the groundbreaking Blueprint Strategy for Aboriginal tourism in British Columbia. The Blueprint was the catalyst for developing Indigenous tourism in BC, and since its launch in 2006, the industry has grown by over 80 percent. Paula was also involved with the 2010 Aboriginal Tourism Working Group, in partnership with the 2010 Bid Corporation.
Paula is an alum of the 2017 Emerging Leaders for Sustainable Community Development program, was a co producer for the 2018 program and in 2019 delivered the alum speech to HRH, the Princess Royal, Princess Anne, in London, UK.